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america: oregon

St. Innocent, Willamette Valley

St. Innocent, Willamette Valley

Mark Vlossak grew up tasting wine at the side of his father, who imported fine wine on the side for a group of buddies in a wine club (the container truck would pull up to the house once a year and all these guys would unload the wine, distribute it among themselves, and throw a party). After a postgraduate degree in medicine, he moved to Oregon to practice pediatrics. In 1983, he re-discovered his passion for wine, and this led to school at UC Davis as well as a two-year apprenticeship at Oregon’s Arterberry Winery. In 1988, Mark founded St. Innocent Winery, named for his father, who was born on All Innocent’s Day and christened with the middle name of Innocent.

Mark has a European sensibility when it comes to wine. Ten years after starting his winery, he went to Burgundy. There, in a defining moment, he came to understand that the innate qualities of great Pinot Noir do not come from the more-is-better philosophy that guides many in the new world. Intensity of extraction, for example, does not result in a more powerful wine. He’s come to believe that great Pinot Noir is created when exactly the right balance of fruit, tannin, and phenolic components are captured during the fermentation of perfectly ripe fruit. Perfectly ripe, of course, is a wildly subjective phrase, and it helps to know that Mark is firmly in the less-is-more school, and this informs his harvesting decisions. He’s into nuance, layered richness, balance and finesse rather than brute strength.

He works with the Pinot family—Pinot Noir, Blanc, and Gris—and some tasty Chardonnay from Dijon clones. He focuses intently on viticulture and discovering top vineyard sites. A committed terroirist, his guiding philosophy is to tailor vineyard work to each site so that the attributes of each are expressed in its wine. He looks for balance between leaves and fruit in his vines, he works with low yields, and he harvests according to how the grapes taste. Every year, just to keep himself honest, he travels to Burgundy and Alsace for extensive tastings.

From 1994-1999 he was the winemaker at Panther Creek, but these days he’s full time with St. Innocent. In 2007 he moved out of the tiny winery he had built in a little industrial park in Salem (a practical place without a shred of romance) to a state-of-the-art facility deep in the Eola-Amity Hills. The facility is the Zenith Vineyards, and St. Innocent bought an interest in this LLC during its conceptual phase, allowing Mark to design the cellar from start to finish. Here, for the first time, he’s got his own vineyard. Altogether, he makes wine from seven sites, listed below.

Mark’s father, by the way, is still going strong in the wine business—helping his kid sell St. Innocent wines in the Wisconsin and Chicago markets. That’s him in the photo with the big black horn rims.

The Wines